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Branding & Identity
Before we start the design process we get to the heart of your business, questioning and listening so we understand implicitly what you want to say, to whom and why. After this briefing, we begin our design process brainstorming, ideas refining down, to a number of original concepts. These are then presented to the client for conversation. After which it usually becomes clear in what direction they would like to go, and what design is going to work best for their business. We then build upon on the agreed concept refining as we go, adding colour and graphical elements that encapsulate the essence of your company perfectly.
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It's more than just a logo
Branding is most often the foundation for a complete design strategy. But we are just as happy to jump-in and work with you on any part of your busniess branding and at any point. We offer our services in many formats from website, social media, logo, business stationery, or printed materials. One of the most important factors in identity and branding is the logo.
Your Logo should be instantly recognisable, pleasing on the eye, and easy to understand. And you should be able to use it everywhere – on your vehicle, on uniforms and letterheads or business cards and of course, online. At Lumin, we have extensive experience creating logos that our clients love, and that represent their companies perfectly. You have to love your logo; because if you don’t, how can you expect your customers to? If you have any questions about unique branding and identity design for your business, please don’t hesitate to get in touch.